Hello There!

I’m Zulhilmi, an

based in Singapore.

With 5+ years of full-time experience across startup agencies and esports non-profits, I bring hands-on production and operational discipline to events, festivals, and integrated marketing campaigns for B2C and B2B audiences.

I have also accumulated several years of contract, freelance, and part-time experience across concerts and mega-events such as Formula 1, contributing in various capacities. These roles sharpened my adaptability and creative mindset, built on formal training in Events Management and Marketing.

My work in digital entertainment has given me a strong understanding of fan communities across Esports Video Games Technology, partnering with local and global brands, and government-linked organisations, to create moments people choose to show up for, engage with, and remember.

Now looking to bring that production rigour and hands-on experience with fan communities into broader brand and experiential work, creating experiences that are meaningful, not just visually compelling.

Outside of work, I’m usually gaming, playing sports, or tinkering with a DIY project. Sustainability matters to me too, and I’m always looking for ways to live a little more sustainably.

Some Brands I’ve Collaborated With

Red Bull Ubisoft Bandai Namco UNIQLO Samsung SteelSeries
Explore my work

Core Capabilities

01

Events Producing & Management

Leads end-to-end event production, translating client vision into immersive brand activations with attendance of up to 10,000 across multiple days. Blends creative direction with hands-on production, from concept and technical planning through to onsite or hybrid delivery. Works closely with vendors, logistics teams, and AVL crews to keep timelines on track, resolve issues quickly, and deliver to high standards.

02

Experiential & Integrated Marketing Strategies

Creates immersive experiential campaigns and integrated multi-channel strategies, working collaboratively with creative teams to connect digital, traditional, and onsite touchpoints through a clear, cohesive message. Builds audience connection and community participation through experience-led engagement, sponsorship activation, and stakeholder alignment.

03

Creative Content Development

Produces multimedia content through hands-on video production, livestream setup, camera operation, lighting, web development, and graphic design. Directs the development of custom campaign assets that support marketing objectives and enhance the event experience.

04

Business Operations & Finance

Combines strong business acumen with an entrepreneurial mindset, balancing commercial priorities with hands-on management of budgeting, bookkeeping, financial reconciliation, and daily operations. Identifies opportunities to control costs, streamline workflows, and coordinate resources to support efficient project delivery and sustainable business growth.

05

Supply Chain Management

Handles vendor and supplier sourcing, negotiation, procurement, relationship management, and logistics coordination, ensuring cost-effective, reliable delivery of services and materials.

06

Esports & Video Games

Combines esports management expertise with a strong understanding of gaming fandoms and communities to develop relevant events, activations, and marketing campaigns. Brings hands-on experience in league management, esports logistics, and live production, connecting operational delivery with experiences that resonate with players, fans, and wider audiences.

Your next breakthrough starts here. Hire me as your versatile events & marketing professional, to level up your organisation, brand or campaign.

Reach out and let's grab a coffee to spark some magic and explore how I can help deliver exceptional marketing and event experiences. Available for full-time or freelance opportunities.

Reach Out — Email Me

Professional Experience

  1. Freelance Marketing & Events Producer

    zul.sg

    Feb 2025 – Current

  2. Marketing & Operations Lead (Experiential Events)

    C2E4 Pte Ltd

    May 2024 – Jan 2025

  3. Operations Manager (Events, Projects & Marketing)

    Digital Plus Pte Ltd

    Sep 2022 – May 2024

  4. Operations Manager (Events & Projects)

    Singapore Cybersports & Online Gaming Association

    Sep 2019 – Sep 2022

Education

  1. Bachelor of Science in Marketing

    Singapore University of Social Sciences

  2. Diploma in Business Management (Supply Chain & Event Management)

    Nanyang Polytechnic

  3. Higher Nitec in Business Studies (Event Management)

    ITE College Central